Legal Memorandum: Conduct Prohibited under Unfair Trade Practices Law

Issue: Under the laws of the Pennsylvania Unfair Trade Practices Act, what conduct is prohibited in general?

Area of Law: Antitrust & Trade Regulation, Litigation & Procedure
Keywords: Conduct prohibited; Unfair Trade Practices Act; Fraud
Jurisdiction: Pennsylvania
Cited Cases: 619 A.2d 769; 636 A.2d 187
Cited Statutes: Pa. Stat. Ann. tit. 73, § 201-2(4)(xvii)
Date: 01/01/2001

Pa. Stat. Ann. tit. 73, § 201-2(4)(xvii) is the so-called "catch-all" section of the unfair trade practices law.  It prohibits "[e]ngaging in any other fraudulent conduct which creates a likelihood of confusion or of misunderstanding."  Id. at subsec. (xvii).

A fundamental prerequisite to any claim under this section is that it alleges facts tending to show "that any confusion or misunderstanding created by the actor is fraudulent."  A plaintiff invoking the protection of the unfair trade practices law therefore must show that its cause contains the common-law elements of fraud. Prime Meats, Inc. v. Yochim, 422 Pa. Super. 460, 619 A.2d 769, 773 (1993).  Fraud requires the following elements:  a false representation, which if innocently made must be material to the transaction; scienter; justifiable reliance; and damages to the person relying on the representation.  see Mellon v. Barre-National Drug Co., 431 Pa. Super. 175, 636 A.2d 187, 189 (1993).

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